Newspapers must embrace new media to survive

NEWSPAPERS Post owner: Newspapers must embrace new media to survive
Newspapers will continue to lose circulation and advertising, but
companies that embrace technological change will thrive, Denver Post
publisher William Dean Singleton told a group of newspaper executives
Wednesday. Readers are flocking to Internet offerings such as the
Denver Newspaper Agency's YourHub.com, which is a marriage of Internet
and print products filled primarily with reader-submitted content,
Singleton said at a Suburban Newspapers of America conference at the
Brown Palace Hotel. "The sooner we start acting like a technology
industry, the sooner we are not a has-been. We are a will-be," he
said. The DNA, which was formed through a joint operating agreement
between The Denver Post and the Rocky Mountain News, designed
YourHub.com to compete with suburban newspapers. Metro Denver is
broken into 40 local websites at YourHub.com so readers can access
content provided by their neighbors. Suburban weeklies are in smaller
communities and have a close relationship with readers and
advertisers, so they are better positioned than large newspapers to
take advantage of changes in the way people get information, Singleton
said.

Source: Tom McGhee, The Denver Post
http://www.denverpost.com/business/ci_3050135