The Seattle Times: Health: Latest energy drink gets some bad buzz: "Industry experts seem less alarmed than drug experts and say marketers for energy drinks merely are trying to take on a 'street attitude' and stand out from the crowd.
'They are going after the savvy, sophisticated 20-something male. They used to show extreme sports, like skateboarding. Now they are taking on a street attitude,' said Sarah Theodore, editor of Beverage Industry magazine."
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