'U.S. News & World Report' to shift focus to the Web
'U.S. News & World Report' announced a major strategic shift away from
print newsgathering to build its Web business. The move comes as major
newsweeklies -- like newspapers -- face the continuing struggle for
relevancy as a growing number of readers are comfortable with getting
their news online and elsewhere. "There's no point as a news magazine
to try to compete with that," says 'U.S. News' president Bill Holiber.
"Rather than to try and chase everything down every week, we're going
to be more selective." As part of the shift, the magazine is
consolidating its print and online sales and marketing staffs into
one, though it is unclear how many of the company's 300-plus staffers
will be affected. Holiber says that there are no current plans to
reduce frequency, and that the magazine added two additional issues
this year. He says the investment in online will cost "several
million" dollars initially.
Source: Dylan Stableford, Folio Magazine