Tuesday, February 21, 2006

The Next Big Things for Newspapers: Podcasting, Vodcasting

The Next Big Things for Newspapers: Podcasting, Vodcasting: "By Steve Outing

(February 20, 2006) -- Podcasting and vodcasting may not yet be entirely mainstream, but with the popularity of Apple's iPod portable music player (and competing brands) and its podcast-ready iTunes music software, that's not far away. Ergo, these new media formats should become part of any newspaper's content strategy. Indeed, for a small but growing number of newspapers, they already are."

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