Monday, September 12, 2005

Young people making dramatic move away from traditional news

There's a dramatic revolution taking place in the news business today
and it isn't about TV-anchor changes, scandals at storied newspapers
or even the fierce tensions between government and the press. The
future course of news, the basic assumptions about how we consume news
and information and make decisions in a democratic society, are being
altered, perhaps irrevocably, by technologically savvy young people no
longer wedded to traditional news outlets or even accessing news in
traditional ways. While the news business is in the news more than
industry leaders might prefer, the most important issue they face
revolves around the news habits of today's news consumers, and, in
particular, those of young people. There's an inescapable conclusion
to be drawn from research I completed earlier this year for the
Carnegie Corp. of New York about the news habits of 18- to
34-year-olds. In short, the future of the U.S. news industry is
seriously threatened by the seemingly irrevocable move by young people
away from traditional sources of news.

Source: Merrill Brown, The Seattle Times

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