Guardian Unlimited Technology | Technology | Companies wake up to blogs' barking: "Companies wake up to blogs' barking
Andrew Clark in New York
Tuesday September 19, 2006
Dell learned recently about the growing power of the blogosphere when it recalled 4.1m laptop batteries after a video that showed one of its computers bursting into flames was posted on the internet. The brief clip zig-zagged through cyberspace and went from cult viewing to national television."